INSIDE THE REVOLUTION

https://www.goodarma.com/wp-content/uploads/2020/12/FH-HAVANA-17.mp4#t=1 We chose Havana as the first stage for our debut film, and _NEO TAIGER _ SESSION 2 / INSIDE / HABANA is the name of our first campaign.    We toured the Historic Center and understood important ideas about consumption and revolution, resulting in “Freedom” as the concept we decided to explore in our […]

DARKARMA

PEREIRA – COLOMBIA, FEBRUARY 2019 DARKKARMA is a collection created by the Colombian brands @ Gookatma.co & @Sendo_Official during 2019 as a result of the collaboration between Alejandro Salazar and Julián Al Florez; Dark Karma is a conversation between two friends, a failed promise, a set of situations that tie us to a social state, […]

EXPRESS YOURSELF

https://www.goodarma.com/wp-content/uploads/2020/09/gookarma.mp4 BOGOTÁ – COLOMBIA, OCTOBER 2019 Inspired by the Latin cultures that establish reggaeton as a meeting point, we set out to explore color as the main tool of expression. From the analysis of the handling of colors and images of different urban artists, we decided to give a wink to this musical genre by […]

IMMUNITY

NEW YORK – UNITED STATES, APRIL 2010. Social distancing is a concept that emerged as a result of the spread of Covid-19 in the world. A historical event that put all living beings on the planet in new dynamics about the use of public space, but above all, it evidenced the crisis and the collapse […]