Contemporaneity turned us into POP Culture, it shapes us as consumers of big brands and media followers of prototype idols, now we don’t know what to eat, where to buy and how to be responsible in a globally wrong world. The exploitation, the violation of fundamental rights and the growing unfair trade are the reason for our existence as a brand. GOODARMA is a solution from fashion and art to excessive consumption. We are the awakening of a society that is capable of redeeming its environmental impact.