GOODARMA It is an upcycle clothing lab based in New York City, since 2019; We focus on making shirts and other garments with recycled textiles.

GOODARMA is a work of art in the style of an Upcycle clothing laboratory created in 2017 by the Colombian Artist Juián AL Flórez, the objective of the laboratory is to promote responsible consumption through the development of techniques and processes for the use of recycled raw materials from while exploring the relationship between art – fashion and sustainability.

Contemporaneity turned us into POP Culture, it shapes us as consumers of big brands and media followers of prototype idols, now we don’t know what to eat, where to buy and how to be responsible in a globally wrong world. The exploitation, the violation of fundamental rights and the growing unfair trade are the reason for our existence as a brand. GOODARMA is a solution from fashion and art to excessive consumption. We are the awakening of a society that is capable of redeeming its environmental impact.

The image of the Tiger that dances on the ball, the beast that is tamed and domesticated, serves to exemplify our feelings as a brand. Our collections are an artistic manifestation of nonconformity about senseless consumption, an invitation to question the origin of the clothes we buy and their impact on the world.