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NEW YORK – UNITED STATES, APRIL 2010.
Social distancing is a concept that emerged as a result of the spread of Covid-19 in the world. A historical event that put all living beings on the planet in new dynamics about the use of public space, but above all, it evidenced the crisis and the collapse of our way of life as a consumer society. We decided to create a collection called Immunity, Immunity is the answer as a campaign that invites us to understand the virus as a natural part of life, and to reflect on the concept of immunity in a commercialized society. The collection explores the metaphor of the sick flower, which helps us represent the archetype of excessive consumption.