REFASHION WEEK NYC

02 / 28 /  2020 Transforming the textiles of tomorrow Alright, alright,  we’re in New York City! A diverse and multicultural starting point to continue growing as a brand. Refashion Week, or sustainable fashion week, was our first appearance on the map after moving our base of operations from Colombia to Brooklyn, NY. Thanks to […]

#BLM

what is black live matter? Black Lives Matter (BLM), international social movement, formed in the United States in 2013, dedicated to fighting racism and anti-Black violence, especially in the form of police brutality. The name Black Lives Matter signals condemnation of the unjust killings of Black people by police (Black people are far more likely […]

NEW SPOT BK

Located on the Bushwick map! We are very excited to announce that we are now selling our products at a local store in Brooklyn, New York, since September 1 we are officially part of the GG’s Social Trade family in their store located at 1339 Dekalb Ave, Brooklyn NY.  GG’s is a Bushwick based space […]

INSIDE THE REVOLUTION

https://www.goodarma.com/wp-content/uploads/2020/12/FH-HAVANA-17.mp4#t=1 We chose Havana as the first stage for our debut film, and _NEO TAIGER _ SESSION 2 / INSIDE / HABANA is the name of our first campaign.    We toured the Historic Center and understood important ideas about consumption and revolution, resulting in “Freedom” as the concept we decided to explore in our […]

DARKARMA

PEREIRA – COLOMBIA, FEBRUARY 2019 DARKKARMA is a collection created by the Colombian brands @ Gookatma.co & @Sendo_Official during 2019 as a result of the collaboration between Alejandro Salazar and Julián Al Florez; Dark Karma is a conversation between two friends, a failed promise, a set of situations that tie us to a social state, […]

EXPRESS YOURSELF

https://www.goodarma.com/wp-content/uploads/2020/09/gookarma.mp4 BOGOTÁ – COLOMBIA, OCTOBER 2019 Inspired by the Latin cultures that establish reggaeton as a meeting point, we set out to explore color as the main tool of expression. From the analysis of the handling of colors and images of different urban artists, we decided to give a wink to this musical genre by […]

IMMUNITY

NEW YORK – UNITED STATES, APRIL 2010. Social distancing is a concept that emerged as a result of the spread of Covid-19 in the world. A historical event that put all living beings on the planet in new dynamics about the use of public space, but above all, it evidenced the crisis and the collapse […]

THE FLORIDA BURNS

https://youtu.be/32-OqYtuUMw CALI – COLOMBIA, MARCH 2019 In 2019 we got to know the project for the artistic projection laboratory (creation of a music video) of the Afro Hip Hop foundation in the city of Cali thanks to an invitation from Maria Paola Herrera from the art team of this project. This collaboration consisted of contributing […]